19/9/2020
Blue Abyss brand makeover makes a big splash
Marking another milestone in the evolution of Blue Abyss, we are proud to unveil our new brand image and logo.
Not only has the logo had a facelift, but you’ll notice a brand update right across the board. Thanks to design agency Silk Pearce, our stationery, website and printed materials all share one consistent brand image that evokes quality, strength and passion.
The Blue Abyss lettering reflects the far reaches of space in its ‘l’ and the depths of sea in its ‘y’ and the flying fish logo represents a bridge between the sea and Space, sharing a common theme of adaptation in extreme environments.
Over millions of years flying fish have gained unique traits to help them better adapt and survive in their environment. These beautifully unique creatures escape their underwater predators by propelling themselves out of the water and ‘flying’. The evolutionary journey of the flying fish is a fitting tribute to the capabilities that Blue Abyss will offer human spaceflight, diving, robotic and human life science communities. By simulating the extreme environments of deep sea and outer Space, we can help the human race to continually explore, discover and pioneer.
Our strapline ‘Fly High, Dive Deep’ is accompanied by the hashtag #flyhighdivedeep
Did you know?
The flying fish’s streamlined torpedo-shaped body helps it to gather speeds of up to 37 miles per hour to break the water’s surface, where it taxis until taking flight. Once in the air, its outstretched wing-like pectoral fins allow it to glide for up to 200 meters.
Source: National Geographic
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